Marketing and Communication Responsible

What are we looking for?

The candidate shall be responsible for developing and implementing effective marketing strategies to drive brand awareness, support the sales team in achieving its targets, and formulating/communicating a unique value proposition in the Bulgarian market. 

This role requires a proactive, strategic thinker who can work independently to align local marketing initiatives with the broader objectives of Reynaers Aluminium. Develops and implements strategic marketing plans, serves as the primary liaison between Reynaers Aluminium's global marketing team and the Bulgarian market, ensuring local strategies complement global marketing initiatives.

Who are you?

• Customer and Stakeholder Insight: Demonstrated ability to deeply understand customer needs, preferences, and behaviors, as well as to identify and engage with key stakeholders in the architectural and construction sectors.
• Strategic Thinking: Ability to develop strategic marketing plans that align with company objectives and market needs.
• Effective Communication and Relationship Building: Excellent communication skills to articulate value propositions, convey brand messages, and build strong relationships with customers, media, industry partners, and other stakeholders.
• Creativity and Innovation: Creativity in developing engaging marketing campaigns and the ability to innovate within the industry's standards.
• Digital Marketing Proficiency: In-depth knowledge of digital marketing tools and platforms, including SEO, PPC, social media, and email marketing.
• Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
• Adaptability: Ability to adapt to changing market trends and business needs, maintaining a proactive approach to marketing strategy.
• Qualifications: Bachelor's or Master's degree in Marketing, Business, or a related field, with at least 5 years of experience in a marketing role, including a minimum of 2 years in a senior/management position. Experience in the architectural, construction, or related industries is a plus. Proficiency in MS Office, marketing software, and CRM (e.g., Salesforce).

What can we offer you?

• Develop and execute marketing strategies and campaigns tailored to the Bulgarian market across various channels (digital, print, events) that support the growth and brand positioning of Reynaers Group brands in Bulgaria.
• Collaborate with sales teams to align marketing activities with sales objectives and lead generation.
• Analyze market trends and customer insights to identify opportunities for growth and improvement.
• Conduct market research to understand the local market dynamics, stakeholder & customer needs, and competitive landscape.
• Foster strong relationships with local media, industry stakeholders, and potential partners to enhance brand visibility and market penetration.
• Ensure brand consistency across all marketing materials and communications within the Bulgarian market.
• Manage the marketing budget efficiently, ensuring investments are aligned with strategic priorities, and adjusting strategies as needed to meet or exceed objectives.

Who are we?

Reynaers Aluminium is a leading specialist in the development and marketing of innovative and sustainable aluminum solutions for windows, doors, curtain walls, sliding systems, and sun screening. Reynaers Aluminium is not only a supplier but also a valuable partner for architects, fabricators, solar installers, project developers, investors, and end-users.

Please apply by sending your resume to office@reynaers.bg.